The Look Handbags is a recent fashion accessory start-up that needed a cohesive branding package that included logo, social media icons and price tags. The couple who owns The Look Handbags wanted something sophisticated, clean, and flat graphic with a calming color palette. I presented them with options that ranged from clean and modern to clean and 90s fashion magazine inspired. After one was selected, we went through three rounds of edits before arriving at the final logo option, which was then translated to both social media icons and price tags. There is the option of adding business cards or website redesigns at a later time.